During my tenure with Alianza I was at times given free rein creatively. These ads are a case in point; I became both adman and designer. We needed to advertise our booth at ISPCON—on a tight budget and in a hurry. I pitched a number of ideas, and these are the result. The primary graphics and images were sourced and licensed from stock providers; Marketing supplied the body copy; everything else, including the various ad hooks, is my work.