“VoIP in 30 Days” was an ongoing marketing campaign to promote Alianza’s PowerPlatform™, which enabled broadband service providers to launch private-labeled solutions in less than 30 days, with no capital expenditures. Marketing wanted something big, bold, and memorable, so this was made to order. For a time, there was a branded, dedicated website detailing all the particulars of the promotion. Swag, like t-shirts, was produced for prize giveaways at trade shows.